An inspired encounter

It was during a trip to Italy where he discovered a dusty stock of Murano glass that Thomas Crassinis, former e-commerce specialist for a chain of discount stores in Belgium, decided to create VetrinArte, “a gallery of virtual art and crafts, a true antithesis of a market saturated with soulless products,” confides its creator. There he deploys his philosophy of life, that of Meráki which consists of doing everything we do with soul, creativity and love. It thus guides a selection where each piece tells a story, each creation reflects a passion. Here, each artist and artisan has a presence, not only through their works but also through their history, cultivating a digital intimacy between the buyer and the creator for a purchasing experience as unique as the works offered.

The signature of a personal and ethical interior

In this virtual gallery, art and crafts are not only possessed: they are experienced. Each item, from abstract painting to Murano glass sculptures, digital art printed on aluminum or furniture, is an invitation to create a personal space rich in aesthetics and history. The pieces, when they come from limited series, are printed in various shades to ensure the uniqueness that VetrinArte does not just publicize. Because the gallery owner works closely with European artists and artisans, emerging or experienced, with the constant aim of helping them develop.

A co-creation in “pop-up” format

This concern to cultivate a certain ethics in the relationship uniting VetrinArte with its artists and craftsmen goes beyond online sales. If the artisans and artists have complete control over their works, they play their part in the evolution of the platform, which allows it to remain as dynamic and inspiring as the works it currently presents online. Physical exhibitions are the next chapter in this story. These immersive and ephemeral experiences through a series of pop-up galleries are planned to carry this spirit of sharing and passion throughout the world; each stopover promising rich encounters between creations and fans of beauty that is as ethical as it is authentic.

Thus, VetrinArte resolutely stands out as a contemporary and ethical vision of a gallery going against the grain of a standardized model, a ticket for a journey where art and digital craftsmanship blend into a mosaic of unique experiences. and personal.